We develop Creative Business Ideas.

A Creative Business Idea combines strategy and creativity in new ways to transform the nature of a business.

Creative Business Ideas arise from, and influence business strategy, not just communications strategy, and result in innovation, breakthrough solutions, and industry firsts - maximizing the relationship between consumers and brands.

Creative Business Ideas generate profitable growth for our clients’ brands and business by injecting creativity at the heart of their business, enabling the development of new revenue streams, the expansion of brand franchises, the penetration of new distribution channels, and the creation of new and engaging connections with consumers.

Knowing today what people will want tomorrow.

People talk about brands. At Euro RSCG we’ve identified a desirable group of consumers who talk about brands a lot. They’re people others listen to, and we call them Prosumers. Our research shows that what they think, feel, say, or buy today, is where mainstream consumers will be in 6 to 18 months.

Prosumer Pulse allows us to continuously tap into a global qualitative study of 20,000 Prosumers and 3,500 brands, exploring future consumer attitudes and behaviours.

Knowing where your brand is going, not where it’s been.

Are you hot or not?

This very simple question, asked to a multitude of people, tells a lot about where a brand is going. Or, where a brand is perceived to be going.

Brand Momentum is a tool we developed from the political polling arena, where candidates who are perceived to be leading often become the choice of undecided voters. And so it can go with brand consideration.

Knowing how to stand out by breaking category conventions.

Decipher is a methodology we’ve refined from semiotics, the study of visual and verbal signs and cultural codes. We use it to decode the communications within certain brand categories, to see exactly how others are doing it - and to identify the areas where it matters to do it differently.

By using this proprietary methodology, we can decode category conventions to identify fresh evidence that allows us to think in new ways.