Advertising

What’s the story?

The explosion of new technologies and the proliferation of new channels have served to remind us of one ancient imperative of the human race, the need to tell stories. As the oral tradition becomes a digital tradition, stories have never been more important. We employ the most talented people to devine your brand story and tell it with such imagination and conviction that it gets retold and retold and grows in the retelling, and your consumer becomes your most powerful medium.

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Marketing Services & Digital

Specialist marketing services network.

Euro RSCG 4D is the specialist marketing services network of Euro RSCG Worldwide, with 118 offices in 42 countries.

To our clients we are a fast moving, forward facing, global digital network, with unparalleled capabilities in creativity, communications planning and data driven insight, founded on a heritage and track record of delivering best-in-class direct marketing.

Our mission is to take brands and connect them in the most effective way to consumers, creating ideas and programmes of enduring value. We are dedicated to making brands personal. Our work begins by unlocking insights from a variety of sources, and using these to design effective direct communications strategies delivered in the channels that connect best with consumers.

Our goal is to generate belief in the brand and by making our clients' brands relevant and personal, we will generate an increase in response and engagement.

We have a proven track record of developing marketing programmes that span the world for brands like Tesco, IBM, Volvo, Diageo, Reckitt Benckiser, Jaguar and more.

We are uniquely positioned to deliver these business defining programmes because our offices can deliver best-in-class skills in a range of core disciplines, accessible on an integrated or specialist basis. Within Euro RSCG 4D, we can deliver:

Digital marketing – full service digital site development, search marketing, online advertising

Direct marketing – with specialist skills in DRTV, and customer marketing and eCRM strategy and execution

Experiential and promotional marketing – with full event and promotional marketing capabilities

Database marketing – through our specialist data business Discovery, providing database creation and full service customer insight work

Find out more at www.eurorscg4d.com

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Social Media

Creating Conversations.

The essence of Euro RSCG’s approach to social media: The power of real-time interactivity allows us to work at the nexus of ingenuity, responsibility and creativity. Our results speak - or connect - for themselves: From the almost budget-less Tck Tck Tck campaign for climate justice that gave rise to a focused global effort, to the Evian Rollerbabies ad, the most downloaded online commercial in history (Guinness Book of Records 2009) with now over 100 million views online and counting. Euro RSCG’s social media focus is about marketing to audiences – but it’s also about creating conversations that millions of people want to be a part of.

Euro RSCG Worldwide is digital to its core. The social media revolution poses an unprecedented opportunity for us to bring together all our expertise and discipline to work toward leadership in this area. What’s best about social is what’s in our DNA: multicultural, multigenerational storytelling, plus technology that’s a given, not a barrier.

Download our Little Book of Social Media

We use research to back up what we know from our vast experience. In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the U.S. A related white paper looks at macro developments, adds numbers and verbatims about people’s hopes for social life online and off, and puts the findings into a cultural context and offers conclusions and implications for brands and marketers.

Download our White Paper on Social Life and Social Media

Our social media business is constantly growing. Euro RSCG succeeded in the biggest digital pitch of 2009 when we won the global digital business for IBM. Euro RSCG was also named digital agency of record and/or social media agency of record for such multinational companies as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint.

Check out our blog at eurorscgsocial.com

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PR & Corporate Communication

Understanding your most influential audiences.

Headquartered in Dubai, Euro RSCG Corporate Communications Middle East is one of the fastest growing communication groups in the region, with regional and global clients in the Fashion and Luxury fields, as well as the Automotive, Healthcare, Media and Hospitality sectors, to name a few.

Being brand-addicted, we have clearly defined our two centers of gravity: branding and communication. Our consultants are able to meet the needs of major organizations and companies whether through our branding activities consisting mainly of company branding, logo development, corporate identity etc, or by delivering fully integrated PR and communications solutions through the following services: Corporate Communications, Financial Communications, HR Communications, Media Relations (consumer, B to B and corporate), Crisis Management, Public Affairs, Events, Design and Production.

At Euro RSCG Corporate Communications Middle East, we focus on building trust-based, long term relationships with our clients for the benefit of their businesses and brands.

In order to ensure the success of both the client and the agency, we rely on thorough research, strategic thinking, accurate analysis and constant feedback. We encourage a culture of open communication, where trust, honesty and understanding are cherished values.

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Healthcare

Authentic integration.

If you think global agency networks are all the same, you haven't thought about Euro RSCG Life. Our 60+ offices in 50 countries break in healthcare communications with a single brand name, single management team, and, most importantly a single, media-neutral P&L. By allowing our entire network to collaborate on Creative Business Solutions, we break down the barriers between your brand and the best thinking in the world. It's why no other network works for you like Euro RSCG Life.

For the full story go to www.eurorscglife.com

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Luxury

Euro RSCG Dubai joins Euro RSCG Luxe, a newly formed network of specialized luxury agencies providing sector-specific services to luxury industries worldwide. Created in response to growing client demand for increasingly specialized agencies, Euro RSCG Luxe consolidates the individual expertise of six Euro RSCG entities in Paris, London, New York, Tokyo, Shanghai and Dubai.

Euro RSCG Luxe has developed an online portfolio to highlight its print and TV work for clients including Louis Vuitton, Jaguar, Piper Heidsieck and Lacoste. The site, eurorscgluxe.com, offers a clear view of the worldwide creative energy within the Euro RSCG network, and illustrates Euro RSCG Dubai’s strong creative presence in the local luxury sector & retail. Visitors to the new site can view the most recent campaigns for multi-brand concept boutiques Tanagra, which complement the already remarked work for Faces perfume/beauty shops. Also featured are print ads for Saks Fifth Avenue announcing the openings of the Bahrain store and the Dubai Men’s Store, as well as the now iconic work for Etoile La Boutique.

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