Having moved to Jeddah in 1985 with a goal to start and manage the new RSCG Saudi venture (Orientations RSCG), Ali has lived in Saudi Arabia for more than two decades and has handled various integrated brand campaigns as well as tactical projects for many local and international brands. He possesses a thorough understanding and knowledge of local culture, which has proved to be an invaluable asset to his career.

In his early career, Ali joined Leo Burnett London for a couple of years, taking advantage of the global marketplace as well as developing business and branding strategies for global and local brands. That paved the way for him to proficiently launch the famous “Merit Cigarettes” for Philip Morris in the Middle East.

Ali is responsible for managing & expanding the Euro RSCG operations in KSA as well as providing strategic counsel to clients & to the overall organization.

Internationally experienced marketing and media professional with 23 years experience in the Middle East.

Major media and public affairs experience:

Established the marketing arm of Saudi Research & Publishing Company in 1990, publishers of leading titles such as Al Sharq Al Awsat, Majalla, Sayidaty

Established Media Partners, a joint venture with HRH Prince Ahmed bin Salman bin Abdel Aziz and late PM Rafiq Hariri

Launched Future TV in the Middle East and MTV in Lebanon

VP of CNBC Arabiya

Nabil Maalouf is the Managing director of the Euro RSCG Beirut office which caters for the Levant region.

Besides the full fledge advertising operation in Beirut, Nabil advocated the introduction of a PR arm to address the developing needs of clients for such a service which resulted in the ability of presenting full communication solutions. The PR department pioneered media training and crisis management in the country.

In 1994 Nabil was one of the founding partners of the local agency Sharp Pencil. This agency grew in 4 years to become one of the main contenders in the advertising arena. Sharp Pencil and Euro RSCG started their partnership in 1998 as Euro RSCG Sharp Pencil which in turn became Euro RSCG Beirut.

In 1988 Nabil started his career at Leo Burnett as an account executive on the Philip Morris account. He left Leo Burnett in 1994 as an account director on Philip Morris and major local accounts with special expertise in event management and below the line activities.

Nabil holds an MBA from the American University of Beirut.

Started his career With Media Partners one of the Largest media supplier in Lebanon

Moved to Dubai in 2000 Dany headed Al Khaleejiah Advertising the leading Media supplier in the GCC markets

Throughout the years he has acquired an experience in Marketing all kind of Media Channels from TV to OOH, Radio to Print across all Middle Eastern Markets

He was appointed General Manager of MPG Middle East in 2005 and was given a regional role in 2008